Game concept
Demand Conversion
The game also links it as Demanding Conversion.
From the game's encyclopedia
The game's text for patch 1.20.1.2. Words in blue are entries of the encyclopedia: hover one to read it, as in the game.
Demand Conversion is an entry of Crusader Kings III's in-game encyclopedia. The game explains it: "Rulers who have a subject of another Faith may Demand Conversion to change their subject's Faith to their own." It covers Refuse Conversion. The game also links it as Demanding Conversion. Patch 1.20.1.2, from game/common/game_concepts/00_game_concepts.txt and game/localization/english/game_concepts_l_english.yml.
Source: game/common/game_concepts/00_game_concepts.txt, game/localization/english/game_concepts_l_english.yml and the English localisation, Crusader Kings III 1.20.1.2.